What is content strategy? A content strategy is a strategy that achieves your business goals with the help of content. While having a positive contribution to an organisation’s marketing efforts, content marketing is still a somewhat new concept’, compared to online advertising, which was the first type of marketing to get out online. Before the internet, marketing was focused on print, media, broadcast, and other modes of communication, but the internet has redefined marketing. The influx of high-quality and relevant content has made content marketing an important aspect to a company’s internet strategy for internet success. Consider this: more than half of the online marketers use content marketing. If you want to stand out, you need quality photography and video production. Ask yourself this: 1. Why are you interested in content marketing? Presumably, you're looking to invest in quality photography or video production because you believe it will achieve something specific for you. Decide what the goal is and then find the right company that can help you achieve that goal. For example, it might be to create brand awareness with videos, or it might be to attract a specific type of a customer to your website, or convert more...